Category Archives: Columns

If you want social media to produce real business, Josh Ries writes, stop treating it like a lead vending machine. Make content for those who already know you, because that’s where the easiest conversions live.

A strong team doesn’t just help new agents close deals, coach Verl Workman writes. It teaches them how to build a real business with real structure behind it.

When you don’t protect your calendar and your time, BHGRE President Ginger Wilcox writes, growth activities consistently give way to the day‑to‑day.

Coach Annette DeCicco argues against relying on pure willpower, which is destined to fail. Her eight over eight success formula depends on powerful “situations” instead.

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead.

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead.

As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about.

As Troy Palmquist prepares to attend ICNY next week, he shares the can’t-miss speakers, sessions and extra events he’s most excited about.

In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn’t more software, Zac Kennedy writes. It’s a return to the physics of business.

Contributor and broker Holly Brink says that alternative MLSs and associations across the country are offering agents the long-overdue flexibility they need.