Category Archives: Marketing

Stop trying to close leads on the first click to your real estate agent website, Josh Ries writes. Start trying to earn the next step instead.

On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today.

In an industry addicted to complex tech stacks and guru hacks, the secret to scaling isn’t more software, Zac Kennedy writes. It’s a return to the physics of business.

Looking for more marketing ideas to grow your business? We’ve gathered our best tips as well as links to our deep-dive strategy articles, buyer’s guides, and scripts so you can start transforming your business today. 

The post 18 Clever Real Estate Marketing Ideas in 2026 appeared first on The Close.

Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle.

At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table.

At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table.

At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table.

Success doesn’t come from automation, CEO and coach Lori Muller writes. It’s earned through every action, every relationship and every moment of authenticity.

You’re never speaking to just one person. You’re speaking to their entire unseen network, Jeff Sibel writes. Real estate rewards long-term relationships more than short-term commissions.