Category Archives: Luxury Lens

The Super Bowl LX-adjacent game will prompt Redfin app users with six clues starting around 8 p.m. ET on Sunday to locate and win a $1 million home featured in a Rocket and Redfin commercial.

At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client.

Longevity isn’t accidental, Jen Cameron writes. It’s built through steady leadership, practiced values and a commitment to people over optics.

Shifting to a new platform isn’t about where you show up, Audie Chamberlain writes. It’s about whether your presence actually helps someone make real estate decisions.

Compass CEO kept his sights on NAR, MLSs, which he says are too restrictive, and Zillow in his call for widespread reform of the existing status quo in real estate.

Compass CEO kept his sights on NAR, MLSs, which he says are too restrictive, and Zillow in his call for widespread reform of the existing status quo in real estate.

AI platform Purlin and offer negotiation marketplace Final Offer have merged to create an all-encompassing, end-to-end AI platform, while celebrity agent James Harris has teamed up with Afterpay co-founders to launch the residential real estate AI operating system Breezy.

AI platform Purlin and offer negotiation marketplace Final Offer have merged to create an all-encompassing, end-to-end AI platform, while celebrity agent James Harris has teamed up with Afterpay co-founders to launch the residential real estate AI operating system Breezy.

The luxury market is poised for steady growth this year, with multiple factors driving the market toward a fruitful and lucrative 2026.

Negotiating at the highest level is not about tactics alone, Mauricio Umansky writes. It is about psychology, patience and emotional discipline.