Category Archives: AI

The Super Bowl is still the biggest stage in advertising, but the smartest brands aren’t treating it as a one-night spectacle. This year’s most effective campaigns show how the Big Game has become a credibility signal, one that feeds algorithms, extends digital momentum and builds trust through participation, purpose and follow-through.

From agentic AI to cybersecurity threats, Inman Connect New York revealed how artificial intelligence is reshaping real estate — and why agents must adapt now.

At Inman Connect New York, agents and tech leaders shared how AI is reshaping search and agent visibility. The takeaway was clear: if AI can’t find you, neither can your next client.

Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology.

During his latest Inman Connect New York appearance, SERHANT. founder and CEO Ryan Serhant discussed artificial intelligence, generational real estate trends and why his brokerage is Compass’s biggest threat.

Proptech innovators at Inman Connect New York said that a new, more proactive version of AI may come into its own — and spread throughout the real estate industry — in 2026.

Is AI coming for your job? On this episode of Real Estate Insiders Unfiltered, AI futurist Steve Brown explains the 4 waves of AI to map out where we really are with AI and what’s coming next.

Samuelson said on Tuesday that Compass CEO Robert Reffkin was not “truthful” and took issue with the way Compass has defined a polarizing Zillow listing rule.

Samuelson said on Tuesday that Compass CEO Robert Reffkin was not “truthful” and took issue with the way Compass has defined a polarizing Zillow listing rule.

AI platform Purlin and offer negotiation marketplace Final Offer have merged to create an all-encompassing, end-to-end AI platform, while celebrity agent James Harris has teamed up with Afterpay co-founders to launch the residential real estate AI operating system Breezy.