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Category Archives: Service
Fall marketing trends: PSLs, plot twists and pop cultu...
Pumpkin season is officially in session. From viral fall memes to Gen Z’s secondhand style takeover, here’s how to tap into this year’s autumn trends — and what they mean for your marketing.
How this agent gets 98% of his business from referrals
Top producer Charlie Wills has systematized relationship building so successfully that almost all of his business is referrals. On this episode of Real Estate Insiders Unfiltered, he shares his playbook.
The American homeownership dream is primed for a comeb...
Stuart Siegel, President and CEO of Engel & Völkers Americas, writes that while the American dream of homeownership is not dead, it is changing.
7 red flags that your real estate business is headed f...
Red flags aren’t failures, coach Darryl Davis writes. They’re signposts that help you course correct so that you can improve your business outcomes.
Broker Spotlight: The Agency Costa Rica
After more than 15 years leading some of the country’s biggest luxury sales, find out how the pair has partnered with The Agency “to raise the bar for clients, for agents and for how Costa Rica is represented globally.”
The 90-day restart your real estate pipeline needs
Broker and lead-gen consultant Josh Reis outlines the 5×3×90 Program, a zero-dollar way to restart a quiet real estate pipeline.
Marketing lessons from Taylor Swift (that Cracker Barr...
From Taylor Swift’s viral engagement moment to Cracker Barrel’s rebrand misstep, timing, tone and cultural fluency shape brand perception.
Lesson Learned: When it comes to real estate, there’s ...
Find out how Connecticut real estate agent Eddie Gutierrez keeps climbing, while learning new things all along the way.
The secrets behind RE/MAX’s top team and its billion i...
On this episode of Real Estate Insiders Unfiltered — now exclusively on Inman — Gary Ashton and Debra Beagle raise the curtain on The Ashton Real Estate Group’s playbook.
How real estate agents can prevent title issues from d...
Luke Babich outlines ways to develop and maintain a strong title company relationship to prevent any snags in your next real estate transaction.